Toyota

Find Your Drive

Confidence with the Corolla Cross

Australia has over 1.5 million adults who don’t have a driver's licence. In a country that's bigger than the UK and Europe combined, that can be a problem. Not having a driver’s licence and living on the outskirts of cities can be more than isolating - its financially debilitating and affects health and wellbeing.

Introducing Toyota Find Your Drive, an initiative that is helping adult Australians overcome their personal barriers to getting licenced through one-on-one sessions with driving instructors, counsellors, and VR road safety experts. Launched with a content series that featured 4 adults going from learners to licenced drivers and supported with an integrated campaign that inspired the public to Find Their Drive anywhere they are across Australia by downloading an info pack.

Role: Copywriter
Agency: Hero