Toyota

MetalMorphosis

The blend of man and machine with the GR Corolla.

Toyota’s first-ever GR Corolla pushes the limits of performance further than ever before. So we pushed the limits of film-making with a 2-minute content piece, titled Metalmorphosis, which merges camera, car, cinematography and stunt driving to tell the Gazoo Racing story.

With an abandoned raceway as the backdrop, hundreds of illustrated frames over 1.2km long were pasted along the barriers, tunnels and track. Car mounted cameras inside and out of the car then captured the static artwork at speed to create a number of live animations - no visual effects, no post, no green screening.

Role: Copywriter
Agency: Hero